Local Impact, Global Vision: Hope4Real Music Plots International Expansion
Hope4Real Music has unveiled ambitious plans to expand beyond local dominance as the record label sets its sights on international growth in 2026.
The Chief Executive Officer of the label, Pastor Ayodeji Adesina, revealed the vision during a strategic meeting with members of the brand on Monday, where discussions centred on expansion, visibility, and long-term growth.
Speaking on the label’s direction for the new year, Pastor Adesina emphasized the importance of pushing the brand beyond Nigeria’s borders.
“2026 is here, and it is very important for us to push our visibility and expansion beyond Nigeria. Although we already have some of our artistes based outside the country doing wonderfully well, we will not stop projecting the image of Hope4Real Music globally,” he said.
He noted that the label’s sound has both local and international appeal, adding that maintaining balance is key.
“Our kind of music cuts across both local and international audiences. We will continue to develop our artistes to minister effectively within Nigeria and beyond,” he added.
International Collaborations on the Agenda
As part of its global strategy, Hope4Real Music plans to collaborate with international producers and artistes, a move expected to create synergy and enhance exposure for the label’s talents.
Stronger Media and Publicity Drive
Addressing media and publicity, the CEO challenged the label’s media team to intensify efforts in promoting the brand and its artistes.
“In terms of media visibility and promotion, I urge our media crew to do more this year. Our radio tours alone are not enough; we will explore additional strategies to strengthen our media presence,” Pastor Adesina stated.
Focus on Digital Streaming Platforms
The label will also continue to prioritise major digital streaming platforms, including Spotify, Apple Music, Boomplay, and Audiomack, ensuring wider access to its catalogue and sustained global reach.
Pastor Adesina concluded by urging music lovers to anticipate bigger projects and greater visibility from Hope4Real Music throughout 2026.